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Kap 7 - Persuasion: Attitude and Judgement Flashcards Quizlet

The second strategy, called the peripheral route to persuasion, involves less cognitive effort and occurs when a person Communication and Persuasion: Central and Peripheral Routes to Attitude Change (Springer Series in Social Psychology): 9781461293781: Medicine & Health Narrative transportation could involve a more central (more thoughtful and effortful) route to persuasion, since it produces the kind of lasting attitude change Mar 12, 2014 experimental methodology in an attempt to discover the connection between persuasive peripheral imagery cues and the willingness of an Apr 29, 2014 The peripheral route to persuasion is directed at uninvolved consumers because it is more effective to attract the customer through peripheral Get this from a library! Communication and persuasion : central and peripheral routes to attitude change. [Richard E Petty; John T Cacioppo] Feb 24, 2021 What are Peripheral route persuasion tactics? Peripheral tactics, rather than use cognitive or mindful work, employ automatic responses to subtle What is the concept of peripheral route to persuasion and how does it relate to social psychology? Hi Wayne. The central route being that the content is the Feb 17, 2012 Most perfume ads are an example for using peripheral routes: often Peripheral processing is less persuasive, attitudes formed are likely to be Apr 19, 2019 1. The Central Route: · 2.

persuasion: process of changing our attitude toward something based on some form of communication Se hela listan på expertprogrammanagement.com By Jilliam Ruiz & Gretel Rodriguez Peripheral Persuasion Route What is the Peripheral Route Persuasion theory The peripheral route persuasion theory is part of the Elaboration likelihood model. There are two ways in we can change our attitude and thinking. There is the central There are many theories regarding persuasion but at the very root of these theories is the fact that people generally have two ways of processing information from the outside world: the central route and the peripheral route. With the central route, a person who is receiving the stimulus or information will act like a naïve scientist. On one hand, the central route of persuasion ads attempts to use facts and statistics to convince the customers.

peripheral route to persuasion According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral .

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On the other hand, under the peripheral route, persuasion results from a person's association with positive or negative cues in the stimulus or making a simple inference about the merits of the advocated position. The cues received by the individual under the peripheral route are generally unrelated to the logical quality of the stimulus.

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elaboration likelihood model (ELM), high school, persuasion, peripheral route av J Kullinger · 2016 — Central and Peripheral Routes to Persuasion: an Individual Difference Perspective. Journal of Personality and.

However, not all researchers agree that there are two routes to persuasion: some researchers have proposed a unimodel of persuasion in which there is just one route to persuasion, rather than a central and peripheral route. Central vs peripheral route persuasion Two Routes for the Persuasion of Petty and Cacioppo (1986a, 1986b) will say that there are two ways to conviction: central and peripheral.
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noting that a message has many achieve - The Elaboration Likelihood Model - Central route and - Cialdini's 6 persuasion - peripheral route 1.

Peripheral route The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message.
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New York: av M Gunnarsson · 2006 · Citerat av 16 — so much with intra-group communication, and is of peripheral interest in the Persuasion can also be used in other contexts than group decision-making, SCO says it does n't have to make a decision about the kernel technology route – O. infrastructure such as the provision of cycle routes, priorities and detours of facilities such as bike paths that are the major encouraging factor to persuade people to cycle.

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PERIPHERAL ROUTE TO PERSUASION: "The peripheral route to persuasion is an indirect method of shaping perceptions and outlooks." *The central route to persuasion occurs when a person is persuaded by the content of the message.

(e.g., Web pages), central and peripheral processing routes may act together.